CFI

Our History
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In 2002 we have identified a great demand for high-end furniture for the contract market in our  MEA Region (Middle East & Africa), and particularly the Hospitality sector of the Contract  market & more specifically for the high-end 5 Star+ segment of the market. 

This value also had to come from the Far-East to make sense in offering our exceptionally competitive  value & most importantly it also had to be branded, in order to guarantee a consistency of established  standards that are recognised by the design community.

This got us in search for the most distinguished & trusted facilities in the Far East that are owned by the  brands themselves, which we currently represent, whom have committed their expertise to the bespoke  production of our clients’ furnishing requirements in accordance to designers specifications,

However  without the infringement on copy rights & where we managed to pool those brands together under our  consortium over the past years in covering all elements of Furniture for both indoor & outdoor. 

It took us two years to get the consortium sorted, as most of our brands had already existing  relationships with local distributors in our region over the past decades & where our brands had to go  through the motions of separating their retail business from that of contract, in-order to allow us a clean  slate to operate from in covering the region. 

We thereafter have positioned ourselves as an exceptional reliable source for most optimum value for  high-quality furniture, to the contract & design communities. Our strategy is to supply our furniture with  the leathers & fabrics through FF& E Contractors, procurement companies, or procurement/ purchasing  departments of Operators, Hospitality companies or Developers in the MEA territory (Middle East &  Africa) & beyond whom can segregate their furniture package separately from the rest of the FF&E, or 

alternatively work jointly with our local retail distributors or local contractors, to provide full turn-key  solutions on their FF&E where required, and have established some distinguished references to our  name such as those noted in our projects list.