In 2002 we have identified a great demand for high-end furniture for the contract market in our MEA Region (Middle East & Africa), and particularly the Hospitality sector of the Contract market & more specifically for the high-end 5 Star+ segment of the market.
This value also had to come from the Far-East to make sense in offering our exceptionally competitive value & most importantly it also had to be branded, in order to guarantee a consistency of established standards that are recognised by the design community.
This got us in search for the most distinguished & trusted facilities in the Far East that are owned by the brands themselves, which we currently represent, whom have committed their expertise to the bespoke production of our clients’ furnishing requirements in accordance to designers specifications,
However without the infringement on copy rights & where we managed to pool those brands together under our consortium over the past years in covering all elements of Furniture for both indoor & outdoor.
It took us two years to get the consortium sorted, as most of our brands had already existing relationships with local distributors in our region over the past decades & where our brands had to go through the motions of separating their retail business from that of contract, in-order to allow us a clean slate to operate from in covering the region.
We thereafter have positioned ourselves as an exceptional reliable source for most optimum value for high-quality furniture, to the contract & design communities. Our strategy is to supply our furniture with the leathers & fabrics through FF& E Contractors, procurement companies, or procurement/ purchasing departments of Operators, Hospitality companies or Developers in the MEA territory (Middle East & Africa) & beyond whom can segregate their furniture package separately from the rest of the FF&E, or
alternatively work jointly with our local retail distributors or local contractors, to provide full turn-key solutions on their FF&E where required, and have established some distinguished references to our name such as those noted in our projects list.